In this episode, Kamal Grant talks with Erica Bethe Levin, founder of Globowl, a baby food brand focused on providing healthy and flavorful options for children. Erica shares her entrepreneurial journey, driven by her experience as a mother looking to offer better food choices for her kids. The discussion covers:
- Diverse Flavors: Erica highlights the importance of introducing varied flavors early to help prevent picky eating.
- Sustainable Packaging: The challenges of creating eco-friendly packaging that aligns with the brand’s commitment to children's health.
- Reality TV Impact: Her appearance on Gordon Ramsay’s Food Stars boosted brand visibility and opened up new opportunities.
- Relationship Building: Erica underscores the importance of cultivating strong connections within the consumer packaged goods (CPG) industry.
- Entrepreneurial Lessons: Insights on persistence, strategy, and the power of storytelling in building a successful brand.
This episode offers a look into Erica’s path from serial entrepreneur to baby food innovator, providing valuable lessons on brand building, resilience, and the importance of relationships in the CPG sector.
Follow Erica here:
https://www.instagram.com/ericabethe/
https://globowl.com/?fbclid=PAZXh0bgNhZW0CMTEAAabgIY4SiR0NLTzQdrsofcFCb9D5cOqt0aaFdfuLle0PR3LIV8oOjhLf2OY_aem_hnpQ-EOOK92XcwZlugRxNQ
Follow the show here:
https://www.instagram.com/sublimekamal/
https://www.instagram.com/sublimedoughnuts/
This show is brought to you by The Hopecast Network
https://www.instagram.com/hopecastnetwork/
