In this episode, Parker sits down with Erica Bethe Levin, the founder of Globowl, which makes internationally-inspired baby and toddler food introducing babies to big flavors and common allergens to help prevent picky eating and mitigate food allergies. Erica shares her entrepreneurial journey, from the initial idea behind Globowl to scaling it into a successful business and being featured on Gordon Ramsay’s Food Stars. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen in for inspiring stories of resilience and advice for founders.
What was covered:
- From idea to product, how Globowl started
- Identifying an opportunity and the importance of being different
- Taking a chance and getting on Gordon Ramsay’s Food Stars
- Knowing when and how to sell to big box retailers like Target
- Erica’s vision for the future of Globowl
Globowl Links:
Website: https://globowl.com/
Instagram: https://www.instagram.com/theglobowl/
Tiktok: https://www.tiktok.com/@globowlfoodie
Facebook: https://www.facebook.com/theglobowl
Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/
