Woman Up's "Lived It, Launched It" series skips the tidy "mom makes baby food" summary. Its feature on Globowl founder Erica Bethe Levin opens where most founder profiles won't: the morning her manufacturer shut down overnight, went quiet, and locked $100,000 of finished product inside a building she couldn't enter.
From there the piece traces the full arc of building an internationally-inspired baby food brand into 500+ retail doors. The coconut curry that started the company. The 5 a.m. canning sessions in a Michelin-starred kitchen. The stint on Gordon Ramsay's Food Stars that did little for sales at the time, then, a year later, got manufacturers returning her calls at the exact moment she needed one.
The through-line is the reason Globowl exists. Erica's first baby ate bland purées and became a famously picky eater. Her second ate curry and pesto at six months. She built the food she couldn't find on the shelf, because she was the parent in the aisle holding a plastic pouch, unimpressed.
Journalist Ariana Marsh reports the version with the hard parts left in, including the shutdown, the ghosting, and the competitors who have since copied the recipes, the packaging, and the price. The point Erica keeps returning to: a competitor can copy all of it. Nobody can copy having been that mom.
"You have to find someone that deeply believes in you as the founder and your vision, or you're not going to get anywhere." - Erica Bethe Levin, Woman Up
Nobody can copy having been that mom.
